Types of Shop Sign Explained (Plain English Guide)

Signage has its own vocabulary and most people buying their first shop sign have no reason to know it. This guide names each type in plain words, explains what it does and gives a realistic price so you can work out what you actually want before you speak to anyone.

The fascia sign, the board above your window

This is the main sign carrying your business name across the front of the unit. It can be a flat panel, a lit box, or individual letters fixed to the wall. It is the sign people mean when they say "shop sign". Typically £800 to £3,000 unlit, more if lit.

The projecting sign, the one sticking out

Also called a hanging sign or a blade sign. It sits at right angles to the building so people walking along the pavement see it before they reach you. Enormously effective on a busy high street where flat fascias are viewed edge on. Usually £300 to £1,500 and often lit or double sided.

Window graphics

Vinyl applied to the glass, from simple opening hours and a phone number to full colour printed panels or frosted privacy film. Cheap, fast and very good at converting passers by, because it is at eye level. From around £100 for lettering.

Built up letters

Three dimensional letters made individually and mounted to the building. Stainless steel, brass, acrylic or painted aluminium. This is the premium look used by professional firms, hotels and better retail. From around £3,000.

Flat cut letters

Letters cut from a single sheet of acrylic or metal and fixed flat to the wall. Cleaner and cheaper than built up letters, still far more characterful than a printed panel.

Awnings and canopies

A branded awning gives you shelter, shade and a second surface carrying your name. Popular with cafes, delis and restaurants making use of outdoor seating.

Totems and freestanding signs

A standalone sign in the ground, used when your building is set back from the road, on a retail park, or at the entrance to a site. Multi tenant versions list several businesses on one structure.

Wayfinding and internal signs

Door plates, room numbers, directional arrows, fire and safety signage. Not glamorous, but legally required in many buildings and the thing customers notice when it is missing.

Digital displays

An LED screen in the window or on the wall so you can change the message daily. Higher upfront cost, but it replaces printed posters entirely.

Not sure which you need

Tell us the unit, the street and the trade and we will tell you what will work, including what not to bother with. Free survey, free advice, no obligation. Call 0800 454 613.